The recent chain of events has digitalized business operations throughout the world. Businesses are extensively leveraging digital marketing strategies to run their commercial ventures. However, digital marketing strategies keep evolving every year.
It does not matter whether you are a small-scale business or a big brand, if you implement the right digital marketing strategies, you get to see your website on the first page of the search engine results page (SERP).
As a digital marketer, practice the following strategies to make your website rank higher on SERPs and get the maximum traffic.
Following the AIDA formula:
AIDA stands for attention, interest, desire, and action.
Here’s how you can use the Lucid chart in your marketing strategies
- Letting customers know that you have the solution to their problems.
- Potential customers can access information about your company when they show interest in your products and services.
- Sell your products as the only real solution to their problems.
- Influence the customer’s decision to buy your products.
The remarketing hack
Remarketing ads are essential to maintain your ad’s presence in the prospect’s online activities. People need to see an ad several times before considering clicking on it. Remarketing is an effective way to make your ad follow them around the internet. Your ad pops up on websites and social platforms they visit. Remarketing is one of the best practices to enhance brand awareness and keep your message at the forefront of the prospect’s mind.
Leverage the micro-moments
As we instinctively reach for our smartphones to execute a search or surf the internet, this intent-rich moment is known as a ‘micro moment’. Thus, digital marketers should grab these opportunities to promote their brands.
The micro-moments usually come under one of the following categories-
‘I WANT TO GO’ MOMENT
‘I WANT TO DO’ MOMENT
‘I WANT TO BUY’ MOMENT
If you can position your brand in front of the prospects at these moments with relevant content, they are your loyal customers. Moreover, well-optimized product pages, blog posts, and landing pages can create a strong bond between your brand and the prospects.
Make use of Local Services Ads (LSAs)
Although local services ads are similar to Google ads, however, unlike Google ads, you don’t pay for clicks in LSAs. Rather you pay for leads that are relevant to your business.
How do you work with LSAs ?
Setting up LSAs is easy and does not require a steep learning curve.
- You set a weekly budget based on the average number of leads you expect to receive.
- You may dispute leads if they are irrelevant or not useful. However, if they are relevant and successful, the leads are credited back to you later.
- LSAs do not require keyword research and ad testing. The ads automatically trigger when a customer searches for one of the thousands of relevant search terms.
- The ad format is automatically created using information from your Google Business profile.
- Using LSAs could be useful in generating leads.
Live streaming is the new buzz:
Today’s consumer is different from 20 years ago. People prefer watching a video rather than reading a blog post. Not only do they want to learn about environmental behaviors, but they also want to know the nitty gritty and character of a brand. Live streaming provides this opportunity.
Live stream videos allow brands to create real-time engaging content and interact with a vast set of audiences. Live streaming, in conjunction with influencer marketing, enables potential customers to interact with the influencers who know the product.