The third-party ad server called advertiser-side-server is used by advertisers to run ad campaigns. Besides hosting and serving ads, third-party ad servers enable you to manage and optimize advertising campaigns and get detailed reports on ad-serving activities. An ad server…
Author: SMI Team3
Top 5 Digital Marketing Practices for 2023
The recent chain of events has digitalized business operations throughout the world. Businesses are extensively leveraging digital marketing strategies to run their commercial ventures. However, digital marketing strategies keep evolving every year. It does not matter whether you are a…
Changing Customer Expectations from Shops in India
In India, there is a rapid change in the customer expectations from shops/businesses, post-pandemic. It would be appropriate to throw light on some of the important aspects of the topic at hand. Several surveys have pointed out that well over…
Post-pandemic customer behavior changes for shops
Pandemic has drawn a line on the calendar – you will always identify the period as pre and post covid. The entire economy was disrupted, thus leaving big and small businesses crippling. From operations to customer behavior – everything is…
Small Retailers most and least affected by Pandemic in India
Covid – a mere respiratory infection almost jolted the entire world. The reality is that millions of people lost their lives, businesses shut down, the global economy collapsed, and even after two years, recovery is still at an all-time slow…