Quite a few SEO providers with an intention to make quick money – focus on working with large number of customers with whom they work for a short duration. They attempt to rank higher in a risky way to deliver quick results. Some SEO firms have used short cuts and risky methods such as keyword stuffing, blog comments, forum signatures, two way linking and many other tactics to manipulate the search engines as well as their customers. In fact, we have seen many SEO fads previously, because of which search engines have been changing its algorithms to tighten the exploitation of the loose ends in the algorithms.
For instance, when spammers started using manipulative techniques of keyword stuffing to rank higher, then Google brought down the importance of keyword presence in content in ranking algorithms. But still, people have never stopped altering the techniques or best practices for faster results. Techniques may change often, and those that are popular today may not even be considered as essential requirements after a little while.
Believe it or not, you will find many posts similar to the titles such as
- How to rank higher in Google very quickly. It is really impractical to improve rankings immediately within 5 or 10 minutes.
- Or secret methods to immediately improve your SEO rankings. There are not much secrets but the magic is in identifying where the website is weak from an SEO point of view.
- Occasionally, some practices work for the short term. Typically such practices become popular in marketplace, people start using these methods and go overboard it by manipulating these techniques. There is no guarantee that these new methods will continue to deliver the desired results in future.
There are quiet a few SEO businesses which declare themselves as experts or top service providers who are including certain services and expenses in their custom solution which are really not necessary for improving the SEO of the websites. Typically, one provider puts this activity in the list of SEO services and when a potential customer asks about this feature – they do not clarify and educate the client about that feature. Instead, they include the same in their list of SEO activities and deliverables. When something is said as popular activity in SEO, the website owners need to understand that popular activities many not give good organic ranking results for their websites
Sometimes, SEO businesses try lot of strategies hoping that something will click and deliver positive results for their client websites. This is a wrong approach because when issues arise they will not have right caliber to resolve the problem. Unknowingly, those who are new to SEO concepts are becoming victim for such activities. The good news is, you can still correct these mistakes and start getting some good results for your websites, if you have a good digital marketing service as your business partner.
SEO today has changed much form the past. It is one such method that requires talent, skill, patience, focus and expertise to deliver results. Only a service provider having these attributes can implement good SEO and deliver consistent results to their client websites. Good SEO providers will identify where the website is performing weakest and develop an activity plan to strengthen the SEO credentials.
Nowadays, more and more digital marketing companies have stopped offering in-depth SEO services. This service will be included in their websites but the activities that they will do will be only superficial. So take some time to understand the capability of the service provider and use SEO to gain quality traffic to your website.